Afrofest is the largest free African music festival in North America, celebrating culture in an inclusive, vibrant and exciting atmosphere full of rhythm, dancing, art, cuisine, musical instruments, marketplaces and more! Their existing look and feel was cold and lifeless, resembling a club promotion as opposed to the festival’s colorful, family-friendly essence.
My bilingual rebrand aims to communicate the above by creating the feeling of people coming together as a community– celebrating, appreciating and learning about the diverse culture of Africa. Inviting characters, vibrant colors, movement and illustration are used to represent the fun atmosphere and all Afrofest has to offer.
Branding / Illustration / Creative Direction / Print / Digital