Bacardi
RECIPE LANDING PAGE
Digital landing page advertising Bacardi’s Superior rum, focusing on their Mojito recipe. This mock was used to pitch a Brand Media Campaign with Flipp and showcase the type of creative advertising Flipp can host, enhancing Bacardi’s sales and offerings through visual story-telling.
Using Bacardi’s brand guidelines and scraping content from their website, I created a mock that reflected their brand voice and identity, resulting in a successful and well-received pitch.
Users would click on the Bacardi thumbnail ad within the Flipp app, prompted by the “View Recipe” CTA, and be taken to the landing page where they can learn more, watch a video, and shop other drink suggestions.
CLIENT
Bacardi
TYPE
Digital / Landing Page Design / Strategy
WHILE EMPLOYED AT
Designing a visually interesting store tile catches user's eyes between shopping through flyers. The image, header and CTA tell a story of Bacardi's Superior rum & the tasty drinks that can be made from it.
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© Alyah Holmes 2024