Bacardi

RECIPE LANDING PAGE

I designed a digital landing page advertising Bacardi’s Superior rum, focusing on their Bacardi Mojito recipe. This mock was used to pitch a Brand Media Campaign with Flipp and showcase the type of creative advertising Flipp can host, enhancing Bacardi’s sales and offerings by telling a story.

By using Bacardi’s brand guidelines and following their look and feel, I was able to scrape content from their website and produce a creative that gave an accurate brand voice and identity, resulting in a successful and well-received pitch.

Users would click on the Bacardi ad within the Flipp app, prompted by the “View Recipe” CTA, and be taken to the landing page where they can learn more, watch a video, and see other drink suggestions.