Hershey's
DIGITAL STOREFRONT
Digital storefront design for a holiday Hershey’s Chipits campaign, to advertise their line of chocolate chips. Focusing on a holiday and baking theme, I leveraged Hershey’s Christmas Brownie Trees recipe, used their marketing video and product imagery, and sourced decorative assets to create a fun and festive storefront aligning with their brand guidelines.
The storefront contains different engaging areas including full-bleed product images, a recipe video and accompanying steps, and more possible recipes with Hershey’s Chipits to keep users shopping. I leveraged typographic hierarchy, color and blocking to keep all the content organized and tell a complete sales story.
CLIENT
Hershey's
TYPE
Digital / Storefront Design / Strategy
WHILE EMPLOYED AT
Designing a visually interesting store tile catches user's eyes between shopping through flyers. The images & header communicate Hershey's brand & invite users to click & see more
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© Alyah Holmes 2024