Hershey's

DIGITAL STOREFRONT

Digital storefront design for a holiday Hershey’s Chipits campaign, to advertise their line of chocolate chips. Focusing on a holiday and baking theme, I leveraged Hershey’s Christmas Brownie Trees recipe, used their marketing video and product imagery, and sourced decorative assets to create a fun and festive storefront aligning with their brand guidelines. 

The storefront contains different engaging areas such as large full-bleed product images, a Holiday Brownie trees video, the recipe, and more possible recipes with Hershey’s Chipits to keep users shopping. Due to all the content, it was important to use typographic hierarchy, color and blocking to keep everything organized and tell a complete sales story.

CLIENT

Hershey's

TYPE

Digital / Storefront Design / Strategy

WHILE EMPLOYED AT
hershey-mocks-03
hershey-mocks-04
hershey-mocks-05
hershey-mocks-06
hershey-mocks-07
hershey-mocks-09

Designing a visually interesting store tile catches user's eyes between shopping through flyers. The images & header communicate Hershey's brand & invites users to click & see more

hersheys-storefront-3
Hersheys-CPG-StoreTile

Interested in working together? Let's chat!

© Alyah Holmes 2023

View