SHEET-HAPPENS
CONCEPT, BRAND & PACKAGING DESIGN
SHEETHAPPENS is a fresh and fun new take on sheet masks, serving as the perfect cure “for your sheetiest of days''. Sheet masks are a popular skin care product used as a method of relaxation and targeting skin concerns, often featuring packaging with imagery of fruits and flowers, and a long cluttered list of ingredients and instructions. My solution was to create a playful brand and packaging that stands out, is relatable and cheeky, and user-friendly.
Following the theme, each mask is named after a relatable “sheety” situation, serving as the focus of packaging, along with a transparent window offering a sneak-peak of the mask inside. Combining a big & bold font, handwriting, vibrant pastels, and cute and quirky illustrations creates an interesting contrast with personality. The result is the perfect blend of humor, acceptance, self-care, love, and empathy one needs after a “sheety” day.
TYPE
Concept / Packaging Design / Branding / Creative Direction / Illustration / Iconography / Info Design / Print
YEAR
2018
AWARDS
Each quirky mask has its own "sheety situation", bright pastel color, & character with unique hair & expression.
The clear window shows off the mask & inspired the overlayed doodles.
Simple & clear illustrated 4-step instructions ensures a smooth user experience.
Using pastel tones conveys the relaxing feeling of self care, while their vibrancy reinforces the brand's playful twist.
The logo design is simple & clear, incorporating a cute masked face in place of the 'a'. This icon also serves as a submark & instructional visual throughout collateral.
Masks come in a branded sleeve along with a small foldable "tips & tricks" brochure.
Interested in working together? Let's chat!
© Alyah Holmes 2023