SHEETHAPPENS is a fresh and fun new take on sheet masks, serving as the perfect cure “for your sheetiest of days''. Sheet masks are a popular skin care product used as a method of relaxation and targeting skin concerns, often featuring packaging with imagery of fruits and flowers, and a long cluttered list of ingredients and instructions. My solution was to create a playful brand and packaging that stands out, is relatable and cheeky, and user-friendly.
Following the theme, each mask is named after a relatable “sheety” situation, serving as the focus of packaging, along with a transparent window offering a sneak-peak of the mask inside. Combining a big & bold font, handwriting, vibrant pastels, and cute and quirky illustrations creates an interesting contrast with personality. The result is the perfect blend of humor, acceptance, self-care, love, and empathy one needs after a “sheety” day.
Concept / Packaging Design / Branding / Creative Direction / Illustration / Iconography / Info Design / Print