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Using Yahoo's bright color palette with added black and browns, I created vibrant characters representing beauty, style, music, dance, sports family, hair, activism and excellence.

While the characters live within the Yahoo logo, I made some elements "pop" out of the letters to add playful interest. Decorative illustrations and people were added around the logo as a seamless continuation of the logo itself.

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SKETCH CONCEPTS

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OTHER COLOR CONCEPTS

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Interested in working together? Let's chat!

© Alyah Holmes 2023

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