Yahoo Doodle
ILLUSTRATION & LOGO DESIGN
I was commissioned by Yahoo to reimagine the Yahoo logo in celebration of Black History Month.
Inspired by the beauty, vibrance, diversity, talents, joy, and pride in being black, I emphasized people: drawing from the experiences and passions of myself, the people around me and the larger community. Music, hair, style, sports and family were key inspirations as they bring us together, make us unique, and carry a lot of history and meaning.
The result was a vibrant logo and profile image gracing Yahoo's social channels all of February, in reflection, celebration and honor of the journey, accomplishments, and beauty of black people and culture.
CLIENT
Yahoo
TYPE
Illustration / Logo Design / Creative Direction / Social Campaign
YEAR
2023
FEATURED ON
Using Yahoo's bright color palette with added black and browns, I created vibrant characters representing beauty, style, music, dance, sports family, hair, activism and excellence.
While the characters live within the Yahoo logo, I made some elements "pop" out of the letters to add playful interest. Decorative illustrations and people were added around the logo as a seamless continuation of the logo itself.
SKETCH CONCEPTS
OTHER COLOR CONCEPTS
Interested in working together? Let's chat!
© Alyah Holmes 2024